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Planned books:

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  The New Influencers: A Marketer\’s Guide to the New Social Media by Paul Gillin

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  Join the Conversation: How to Engage Marketing-Weary Consumers with the Power of Community, Dialogue by Joseph Jaffe

Current books:

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  Setting the Table: The Transforming Power of Hospitality in Business by Danny Meyer

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  Pyramid Energy: The Philosophy of God, The Science of Man by Dean Hardy

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  Mind Control Marketing by Mark Joyner

Recent books:

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  Lessons in Excellence from Charlie Trotter by Paul Clarke

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  Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant by W. Chan Kim

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  Bringing the Eagles of Consciousness to the World by Dr. Joseph Costa

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  Breakthrough Advertising by Eugene Schwartz

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  A Dirty Job: A Novel by Christopher Moore

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